Hora da Saideira Podcast is a weekly chat show that simulates a bar conversation, covering football, politics, and game streaming. It aims to capture a casual, funny, and productive discussion amongst friends in a Brazilian bar. The target audience is young adults interested in these topics with a Brazilian twist.
The primary challenges involved creating a unique brand identity that effectively reflects the podcast’s content and target audience, developing engaging video edits to maintain viewer interest, and designing effective social media assets to promote the podcast and grow its audience.
Our team provided a comprehensive branding and kit solution:
Branding:
Logo Design: A distinctive logo representing the show’s personality and bar setting.
Colour Palette: Vibrant blue, orange, and white, inspired by traditional Brazilian bar aesthetics.
Typography: Art Deco fonts, commonly used in bar design.
Brand Guidelines: Document for consistent use of visual elements.
Intro/Outro:
Video Intro: Short, animated sequence capturing the energy of a Brazilian bar.
Video Outro: Concise sequence with social media handles and a call to action.
Video Editing:
Episode Editing: Professional editing to enhance the viewing experience and reflect the fast-paced nature of bar conversations.
Motion Graphics: Integration of graphics incorporating Brazilian visual culture.
Thumbnail Design: Eye-catching thumbnails, representative of a Brazilian bar scene (see key visual).
Social Media Assets:
Platform-specific templates.
Promotional graphics.
Style guide for consistent visual identity.
The branding and kit for Hora da Saideira are designed to establish a strong and recognisable brand identity that captures the essence of a Brazilian bar setting, enhance viewer engagement through dynamic and visually appealing video edits, improve the podcast’s social media presence, and elevate the overall production quality. Ultimately, this comprehensive solution aims to enable Hora da Saideira to effectively connect with its target audience and achieve significant growth and success.
Our branding and kit solution enables Hora da Saideira Podcast to establish a compelling visual identity, create engaging video content, and effectively promote their show, contributing to its growth and success.
