Borg Consulting, a Dutch consultancy firm, collaborated with The Banana Bean to redesign their digital presence, focusing on conveying modernity, confidence, and reliability to their clientele. The project aimed to transform their outdated online experience into a user-centric platform that accurately reflected their expertise and trustworthiness within the competitive consultancy market of the Netherlands.
Borg Consulting’s existing digital interfaces lacked a modern aesthetic and did not effectively communicate their value proposition or establish strong trust with potential clients. The primary challenge was to create a digital experience that projected professionalism and instilled confidence from the initial interaction, whilst also ensuring ease of use and clearly showcasing their reliability and expertise in the consultancy field.
The UI/UX redesign implemented by The Banana Bean resulted in a significantly improved digital presence for Borg Consulting. The new design featured a clean, contemporary visual style, intuitive navigation, and a logical content structure. Strategic integration of case studies, testimonials, and clear contact information enhanced user confidence and reinforced Borg Consulting’s reliability. Ultimately, the project successfully modernised their online presence, strengthened their brand image, and improved user engagement within the Dutch & European consultancy market.
