Orchidology, a YouTube channel that provides educational content with a scientific POV, approached Banana Bean Agency to help them create a comprehensive branding and YouTube channel assets package. Our team set out to develop a unique and engaging visual identity that would help the channel stand out in the crowded space of educational content.
We started by designing a new logo and color scheme that reflect the channel’s values and appeal to its target audience. We then created a suite of YouTube channel assets, including channel art, video thumbnails, and end screens, that incorporate the new branding and help improve engagement and views.
The new branding and assets helped elevate Orchidology’s online presence, increasing views, subscriptions, and engagement. The new designs were also instrumental in establishing the channel’s visual identity and building a cohesive brand image.